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Blog
Original writing on SEO, performance, growth, engineering and the founder's desk.
Latest
engineering
How we ship a premium marketing website in 30 days without breaking quality. Fixed scope, fixed fee, weekly demos.
seo
Programmatic SEO done right generates thousands of pages from a single template and a structured dataset. Done wrong, it gets you penalised. Here is the playbook.
seo
A 24-item checklist you can run on every page before publishing. Title, meta description, headings, schema, internal links, images and more.
engineering
Edge AI-first means AI runs close to the data, close to the user and close to the cost. Here is why it matters for SMBs.
growth
Pricing pages are the highest-impact surface for SaaS. Here is the playbook we use to lift trial-to-paid by 40% in 90 days.
performance
Performance budgets are not optional. Here is the playbook we use to hit 100KB on home, 110KB on service detail, 90KB on blog post and 80KB on contact.
seo
AI search is the new SEO. llms.txt is the file that helps AI crawlers find and cite your content. Here is the playbook.
engineering
Sanity, Payload, Strapi, Contentful, Storyblok - five headless CMSs, five opinions. Here is how to pick the right one for your team.
performance
An accessibility audit does not have to take weeks. Here is the 5-day playbook we use to ship WCAG 2.2 AA on every public page.
seo
How Indian small businesses can rank in the Google Maps 3-pack and local organic results. Covers Google Business Profile, NAP consistency, citations, reviews, on-page signals and a 90-day plan.
performance
How Indian small businesses can hit Core Web Vitals green scores on mobile in 90 days. Covers LCP, INP, CLS, measurement, common Indian-specific issues and a week-by-week plan.
growth
The five-stage B2B SaaS funnel we use for Indian SMB clients. Covers awareness, capture, nurture, conversion and expansion. Includes templates and metrics for each stage.
engineering
Six months and 16 production sites on Next.js 16. What worked, what broke, and how to decide whether to migrate from Next.js 14 or 15.
founder
The four-step scoping process we use to deliver a fixed quote in 48 hours. Covers discovery, scope definition, pricing and the proposal.
seo
Speakable schema tells voice assistants and AI search engines which parts of your page to read aloud or cite. Most sites miss it. This is the implementation guide.
performance
Edge runtime is faster and cheaper but has limits. Node.js runtime is the default for a reason. This is the decision framework we use for every Next.js project.
growth
Lifecycle email is the highest-ROI growth channel for Indian SaaS. This is the playbook: which emails to send, when to send them, and the metrics that matter.
engineering
Two years of TypeScript strict mode on a 200,000-line codebase. What we learned, what we wish we had known, and the rules we follow.
founder
Two years, three engineers and 50 free tools. The story of building webgrow24.com/tools, the strategy, the engineering, the cost and the return.