Challenge
The clinic's website was outdated, slow and hard to navigate. Their local SEO was weak and they were losing patients to competitors with better digital experiences in Mumbai, Pune and Bengaluru. They needed to lift qualified appointment requests without raising ad spend.
Approach
- Audit the existing site and local SEO presence, identify the top 20 underperforming service pages.
- Rebuild the marketing site on Next.js with a headless CMS, server-rendered for speed and SEO.
- Restructure service pages around real patient intents, with FAQ schema and medical-grade structured data.
- Launch a content program with one cornerstone post per week, all linked back to service pages.
- Set up Google Business Profile optimization, citations and review generation across 3 cities.
- Measure weekly, report monthly, iterate quarterly.
Results
- From 8 / month to 34 / month qualified appointment requests.
- From 3.2s to 1.4s Largest Contentful Paint.
- From page 3 to page 1 average service keyword ranking.
- From high to lower cost per qualified lead.
Testimonial
“We saw a 4x lift in qualified appointment requests within six months. The reporting is clear and the team is senior.”
- Dr. Anika Patel, Director of Marketing, Northshore Health, Mumbai