How to choose a headless CMS without the vendor pitch

Five headless CMSs, five opinions. Here is how to pick the right one for your team without the vendor pitch.

The shortlist

We recommend five headless CMSs: Sanity, Payload, Strapi, Contentful and Storyblok. They are all good. They are all different.

The decision

Pick by team and roadmap:

• **Sanity** for editorial-heavy teams that need a great editorial experience.
• **Payload** for technical teams that want a CMS they can extend with code.
• **Strapi** for teams that want a self-hosted open-source CMS.
• **Contentful** for enterprise teams with global content operations.
• **Storyblok** for marketing teams that want a visual editor.

The demo

We always demo 3 to 5 CMSs with your content in each. The demo is the fastest way to find the right fit.

The migration

Whichever you pick, plan the migration with a content map and a redirect map. We have migrated dozens of sites with zero SEO loss.

The handover

Document the content models, the editorial workflow and the deployment process. Train your team. Stay on retainer for the first 90 days.