Case study

Logistics startup builds a B2B brand and grows qualified enquiries 4x

A logistics startup in Chennai rebuilt their website and launched a content program targeting supply chain keywords. We grew qualified B2B enquiries from 12 to 48 per month.

TL;DR

A Chennai-based logistics startup was competing against established freight forwarders with a website that had no SEO, no thought leadership content and no lead capture. We rebuilt the website with a freight calculator, a route coverage map and a resource library, then launched a monthly content program targeting supply chain decision-makers. Organic enquiries rose from 12 to 48 per month and the sales team started closing deals that came from the website instead of cold outreach.

Key takeaways

Freight calculator and route coverage map became the top acquisition tools on the site.
Monthly content program targeting supply chain decision-makers built domain authority over 90 days.
Resource library with white papers and case studies converted anonymous visitors into known leads.
Qualified B2B enquiries rose from 12 to 48 per month.
Sales team closed 5x more deals that originated from organic traffic.

The challenge

The logistics startup was competing against established freight forwarders with decades of relationships. Their website had no SEO, no thought leadership content and no lead capture. They needed to build a digital presence that established credibility with supply chain decision-makers and generated inbound B2B enquiries.

Our approach

1Audit the competitive landscape and identify the top 30 supply chain keyword opportunities.
2Rebuild the website with a freight calculator, route coverage map and resource library.
3Launch a monthly content program targeting supply chain decision-makers.
4Implement a lead capture flow that converts resource downloads into tracked enquiries.
5Connect the site to their CRM with lead scoring based on company size and shipping route.

Results

12 / month48 / month

qualified B2B enquiries

05x more

deals from organic traffic

lowestablished

domain authority score

"We went from cold calling every lead to having supply chain managers call us. The freight calculator alone brings in three serious enquiries every week."

Raghav Venkataraman

Founder, FreightRoute Logistics, Chennai

Services delivered

Marketing website design and developmentTechnical, on-page and local SEOContent and email marketing

Questions about this project

How long did this engagement take?

Four months. Month 1 was the site rebuild, months 2 to 4 were the content program launch and CRM integration.

What was the team composition?

A senior full-stack engineer, a senior logistics-sector designer, a senior SEO specialist and a senior B2B content strategist. Four seniors.

What is a freight calculator?

An interactive tool that estimates freight cost based on origin, destination, weight, volume and shipping mode. It is the highest-converting tool on the site because it gives a concrete number before the sales conversation.

How does the route coverage map work?

An interactive map showing the lanes the logistics company operates in. It converts the abstract concept of 'we ship across India' into a concrete visual that matches the buyer's route.

Do you handle international freight as well?

Yes. The content program and freight calculator can be configured for international lanes, and the site can be expanded to include customs and compliance resources.

Do you work with early-stage logistics startups?

Yes. We have a standard startup engagement package that covers the website, content program and CRM setup for early-stage B2B logistics companies.

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