Case study
B2B edtech platform lifts course completion by 47%
A B2B edtech platform in Hyderabad rebuilt their learning portal and onboarding. We lifted course completion from 28% to 41% and reduced the churn in their enterprise accounts.
The challenge
The platform was built for content delivery, not learning outcomes. Enterprise clients were complaining that employees were starting courses but not finishing them, and the platform had no data to explain why. They needed to understand the learner journey and redesign for completion.
Our approach
- 1Audit the learner journey with event-level analytics and exit surveys.
- 2Identify the top three drop-off points across all courses.
- 3Redesign onboarding with a cohort feature that pairs learners at the same stage.
- 4Build a progress dashboard for enterprise admin with nudge automation.
- 5Run a 60-day A/B test on the new onboarding against the legacy onboarding.
Results
28%41%
course completion rate
low23% higher
week-1 learner retention
lowerhigher
enterprise account renewal rate
"The new portal actually gets people to finish courses. Our enterprise clients are noticing the difference in completion rates."
Arjun Mehta
CEO, Skillbridge Edtech, Hyderabad
Services delivered
Custom web app developmentConversion rate optimization and analytics
Questions about this project
How long did this engagement take?
Four months. Month 1 was the learner journey audit, months 2 to 3 were the rebuild and dashboard build, month 4 was A/B testing and rollout.
What was the team composition?
A senior React engineer, a senior learning designer, a senior product designer and a senior analytics specialist. Four seniors.
What is a cohort feature?
It groups learners who start the same course in the same week, so they can see peers in the same stage and message each other. Cohort effects consistently improve completion rates.
Does this work for large enterprise accounts?
Yes. We design the cohort logic and admin dashboard for enterprise scale from day one, not as an afterthought.
How do you measure learning outcomes, not just completion?
We instrument assessments at module boundaries and track score improvement, not just module completion. The enterprise dashboard shows both.
Do you integrate with existing LMS platforms?
Yes. We work with existing LMS platforms and can build on top of them or replace them, depending on what the client needs.
Work with us
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