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sem tool
Pull a starter negative keyword list for any campaign.
The output is a CSV with one negative keyword per row, the intent bucket it came from, the match type and a confidence score. Roughly 80 to 200 negatives per campaign theme.
Treat the list as a starting point. Review each bucket and remove any negatives that would block a keyword you actually want to bid on.
Quarterly. New search patterns emerge (especially with AI-generated queries) and old negatives stop being relevant.
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