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sem tool
Estimate CPC and monthly budget for any keyword.
Free
No signup
use in your browser
Locale
India-tuned
defaults built for India
Runtime
Instant
client-side by default
Privacy
Nothing stored
no analytics, no cookies
Enter a keyword.
Pick a market (India, US, UK, etc.) and a target average position (1 to 3, 4 to 6, 7 to 10).
Copy the budget guidance into your media plan.
Bookmark this tool - re-run after every edit so the result reflects the latest copy.
The output is a CPC range (low, median, high), monthly search volume, competition tier (low, medium, high), estimated daily clicks at your target position, and a recommended daily and monthly budget.
Estimate a starting max-CPC bid and daily budget from your revenue targets. Assumes a 5% average CTR for search ads.
Target CPA
₹3,000
Max CPC
₹60,000
Monthly clicks
400
Daily budget
₹8,00,000
Reading these numbers
Set your max CPC close to or just below the “Max CPC” column. If real CPCs in the auction are higher than this, expect either fewer leads or higher CPA. Use the “Target CPA” column as your hard ceiling in Google Ads bid strategies.
Within +/- 20% for the median CPC on most keywords. Use the high end of the range when planning conservative budgets.
Yes, copy to clipboard is enabled. The tool does not store any keyword you enter.
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