Challenge
The brand had a clunky Shopify theme, weak email program and high paid social costs. They needed to lift revenue without raising ad spend, while shipping smoothly across India.
Approach
- Rebuild the store on Shopify with a custom theme, India-tuned checkout and a faster Razorpay integration.
- Set up a lifecycle email program: welcome, abandoned cart, post-purchase, win-back.
- Build a content calendar for email and social that ties back to the store.
- Audit paid social and reallocate budget to top-performing creatives.
Results
- From 23 lakh to 52 lakh monthly email revenue (multiple).
- From 1.8% to 3.6% store conversion rate.
- From high to lower cost per acquisition.
Testimonial
“We doubled our email revenue in six months. The team understands the unit economics of D2C in India.”
- Maya Iyer, Founder, Verdure Skincare, Bengaluru