Challenge
The SaaS company had a leaky pricing page. Plans were confusing, CTAs were weak and the page was leaking conversions. They needed to fix it without breaking what was working across their Indian and SEA customer base.
Approach
- Audit the pricing page with heatmaps, session recordings and event-level analytics.
- Redesign with three plans, a clear recommended middle plan, and stronger CTAs.
- Add proof on the page: logos, customer quotes, and the metrics that matter.
- Reduce friction: no credit card for the trial, cancel anytime, transparent scope.
- A/B test against the existing page for 60 days.
- Roll out the winning variant and instrument the funnel for ongoing monitoring.
Results
- From 18% to 25.4% trial to paid conversion.
- From high to lower cost per paid customer.
- From 12 days to 8 days average time to paid.
Testimonial
“Our trial-to-paid lifted by 41% in 90 days. The pricing page is now our best-performing landing surface.”
- Riya Sharma, VP Marketing, Operata Cloud, Hyderabad